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Austria (€)Posted on March 22, 2024
Product and Care, Style, Triumph
This spring/summer Triumph will be introducing a range of earthy, pink and neutral tones to complement our bestselling styles. In addition to this, prepare for innovative new designs that are sure to cover you for every bra occasion!
This season we welcome irresistible shades such as Tea Rose, Mocca, Nude Pink and Rose Brown to our bestselling styles including the Lacy Minimiser, Essential Lace Balconette, Gorgeous Luxury T-Shirt Bra and Embroidered Minimiser. And just in time for summer fashion, the ever-popular Amourette collection will now feature strapless styles in striking lacy designs. 
Say hello to innovative designs, like our exceptionally comfortable True Shape Sensation Wirefree Minimiser Bra- our very first minimiser bra without underwire! For our active readers, prepare yourselves for the triaction Ultra Sports Bra, which provides optimum support and bounce control during even the toughest workout. If you are a fan of our best-selling Performance Sports Bra, we have a strong suspicion you will fall in love with triaction Ultra! 
This year Triumph’s Brand Ambassadors featured confident and creative women, demonstrating how each bra complements their unique shape and style. A big thank you to Anna, Sonia, Natalie, Phoebe and Angela for joining the fun on set!
The photoshoot took place in a luxurious Mediterranean-inspired villa located in Paddington, Brisbane. Aptly named Arcos Villa (which translates to “Arches” in Spanish), the home provided a beautiful backdrop with earthy tones and textures and sprawling gardens. The Triumph photoshoot crew were transported from Brisbane to the Spanish coastline for the day (...seriously, we wished we could move in permanently!). With breathtaking curves and arches featured in each doorway, hallway and stairwell, the Spanish-style villa was the perfect way to complement Triumph’s spring and summer tones. 
We’re delighted to have you take a look behind the scenes and get excited about our new spring/summer collection with these sneak peeks.
The SS21 styles will be dropping online and in-store over the coming months, so keep your eyes peeled for New Arrivals!
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